Building authentic connections between brands and communities since 2018
Tefigu began in 2018 when three digital marketers recognised a gap in the London market. Brands were investing heavily in social media, yet struggling to create genuine engagement. We founded this agency with a straightforward goal: help businesses communicate effectively on platforms where their audiences actually spend time.
Starting from a small office in Shoreditch, we worked with local businesses to develop their social presence. Our first client was a family-run restaurant in Camden that needed help reaching younger customers. Within six months, their Instagram following grew from 200 to 12,000, and foot traffic increased by 40%.
We help businesses across London and the UK establish meaningful social media presence. Our team focuses on creating content that resonates with target audiences, driving measurable results through strategic planning and consistent execution.
To become the trusted partner for businesses seeking authentic social media growth. We believe in transparent reporting, data-driven strategies, and building long-term relationships with clients who value sustainable results over quick fixes.
Our approach combines platform expertise with audience psychology. Each campaign starts with research: understanding your customers, analysing competitors, and identifying content opportunities. We then develop a tailored strategy that aligns with your business objectives.
The team at Tefigu includes content creators, paid advertising specialists, and analytics experts. This structure allows us to manage every aspect of your social presence, from organic posts to targeted campaigns across Facebook, Instagram, LinkedIn, and TikTok.
We provide detailed monthly reports showing exactly what we did, what worked, and what needs adjustment. No jargon, no hidden metrics.
Every strategy ties back to your business goals. We track conversions, engagement rates, and ROI to ensure your investment delivers tangible outcomes.
Social platforms evolve constantly. Our team dedicates time each week to testing new features, studying algorithm changes, and refining our methods.
We work alongside your team, not in isolation. Regular communication ensures campaigns reflect your brand voice and respond quickly to market changes.
Over five years, Tefigu has managed campaigns for 180+ businesses across retail, hospitality, professional services, and e-commerce sectors. Our team holds certifications from Meta Blueprint, Google Digital Garage, and HubSpot Academy.
We specialise in the UK market, understanding regional preferences and cultural nuances that affect content performance. From Manchester to Brighton, Edinburgh to Cardiff, we've helped businesses connect with local audiences while maintaining consistent brand messaging.
We've helped businesses across various industries grow their social media presence and achieve measurable results. Take a look at some of our recent projects.
We developed a content strategy focused on educational posts and user-generated content for a sustainable skincare company. Through consistent posting and targeted engagement, we increased their follower base by 340% in six months while maintaining an average engagement rate of 5.8%.
For this Manchester-based restaurant group with five locations, we launched targeted Facebook ad campaigns promoting seasonal menus and special offers. Our geo-targeted approach resulted in a 450% return on ad spend, with over 2,800 reservations directly attributed to the campaigns over four months.
We created a thought leadership programme for this enterprise software provider, positioning their executives as industry experts. Through weekly articles, case studies, and engagement with relevant communities, we generated 156 qualified leads in three months, with 23 converting to sales opportunities worth £890,000.
This Birmingham boutique needed to reach younger shoppers. We launched their TikTok presence with styling tips, behind-the-scenes content, and trend showcases. Within eight weeks, they gained 47,000 followers, with several videos surpassing 500,000 views. In-store traffic from TikTok users increased by 180%, particularly among the 18-25 age group.
We partnered with this boutique fitness studio in Bristol to create engaging workout videos, transformation stories, and wellness tips. Our strategy included Instagram Reels and Stories to showcase class experiences. The result was 280% growth in followers, 92 new membership sign-ups directly from Instagram, and consistent engagement averaging 7.2%.
This Edinburgh-based plumbing and heating company wanted more local enquiries. We implemented Facebook lead generation campaigns with seasonal messaging and customer testimonials. Over five months, we delivered 340 qualified leads at £12 average cost per lead, with a conversion rate of 31% to booked appointments, generating £127,000 in revenue.
We combine technical expertise with creative strategy to deliver measurable results across all major platforms. Our team focuses on data-driven decisions and transparent reporting.
Real-time analytics dashboard shows engagement rates, reach metrics, and conversion data. Weekly reports include competitor analysis and recommendations for campaign adjustments based on current trends.
We analyse demographics, behaviour patterns, and engagement times across platforms. This includes identifying key influencers in your niche and understanding what content formats resonate with your target market segments.
Structured posting schedule aligned with peak engagement hours for each platform. Content is planned 30 days ahead, allowing time for review and adjustments while maintaining consistency across all channels.
Our designers produce graphics, short videos, and animated content optimised for each platform's specifications. All visuals follow your brand guidelines and are tested for mobile and desktop viewing experiences.
Daily monitoring and response to comments, messages, and mentions within 2 hours during business days. We handle customer enquiries, moderate discussions, and escalate urgent matters according to agreed protocols.
Strategic ad placement across Facebook, Instagram, LinkedIn, and Twitter with budget allocation based on performance data. A/B testing of ad creatives, targeting parameters, and bidding strategies to maximise return on spend.
We track emerging hashtags, viral content formats, and platform algorithm updates. This allows quick adaptation of strategy to capitalise on trending topics relevant to your industry while they're still gaining momentum.
Content moderation guidelines prevent association with controversial topics. We monitor brand mentions across platforms and respond to potential reputation issues. All posts are reviewed before publishing to ensure compliance with platform policies.
Monthly reports on competitor activity, including their posting frequency, engagement rates, and successful content types. We identify gaps in their strategy that present opportunities for your brand to stand out.
We identify and vet influencers whose audience matches your target demographic. Negotiation of collaboration terms, content approval processes, and performance tracking ensure partnerships deliver authentic engagement and measurable results.
Profile setup includes bio optimisation, link strategy, and highlight curation. We ensure consistent branding across all networks while adapting content format and tone to suit each platform's unique audience expectations.
Prepared response templates for common scenarios and a clear escalation path for unexpected situations. Our team monitors sentiment in real-time and can pause scheduled content immediately if needed to address emerging issues.
These numbers reflect our commitment to delivering measurable results for businesses across London and the UK. Each metric represents real campaigns, genuine partnerships, and tangible growth achieved through strategic social media management.