Frequently Asked Questions

Find answers to common questions about our social media management services, pricing, and processes. We're here to help you understand how we can grow your online presence.

We offer comprehensive social media management including content creation, scheduling, community management, paid advertising campaigns, analytics reporting, and strategy development. Our team handles platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Each service is tailored to your business goals, whether you need brand awareness, lead generation, or customer engagement. We also provide influencer partnerships, social media audits, and competitor analysis to ensure your strategy stays competitive.

Our pricing depends on the scope of work, number of platforms, posting frequency, and whether you need paid advertising management. Packages typically start from £800 per month for basic management of two platforms with 12 posts monthly.

Mid-tier packages around £1,500 include multiple platforms, daily stories, community management, and monthly reports. Enterprise solutions with full-service management, paid ads, and dedicated account managers start from £3,000. We provide custom quotes based on your specific requirements and budget.

Organic growth typically shows measurable improvements within 3-6 months. You'll notice increased engagement and follower growth within the first 60 days, but building a strong community takes consistent effort over time.

Paid advertising campaigns can generate immediate traffic and conversions, often within the first week. However, optimizing campaigns for best performance usually requires 4-6 weeks of testing and refinement. We provide monthly reports tracking all key metrics so you can see progress clearly.

The right platforms depend on your target audience and business type. Instagram and Facebook work well for B2C brands, especially retail, hospitality, and lifestyle businesses. LinkedIn is essential for B2B companies, professional services, and recruitment.

TikTok suits younger demographics and creative content, while Twitter is effective for news, tech, and real-time engagement. Rather than being everywhere, we recommend focusing on 2-3 platforms where your ideal customers spend their time, ensuring quality over quantity in your presence.

We handle complete content creation including copywriting, graphic design, video editing, and photography coordination. Our creative team develops content aligned with your brand guidelines and marketing objectives.

If you prefer to provide your own photos or videos, we can work with your materials and enhance them with professional editing and captions. Many clients choose a hybrid approach where we create most content while they occasionally share behind-the-scenes material or product shots.

Posting frequency varies by platform and package. Typical schedules include 3-5 feed posts per week on Instagram, daily stories, 5-7 posts weekly on Facebook, and 3-4 posts per week on LinkedIn. Twitter often requires more frequent posting, around 1-3 tweets daily.

We develop a custom content calendar based on when your audience is most active and what posting frequency generates the best engagement. Quality always takes priority over quantity, and we adjust schedules based on performance data.

Yes, we provide content calendars for your review and approval. Typically, we submit the next month's content plan by the 25th of the current month, giving you 3-5 business days to review and request changes.

For time-sensitive posts or trending content, we can arrange faster approval processes via WhatsApp or Slack. Once you're comfortable with our understanding of your brand voice, some clients opt for post-approval reviews rather than pre-approval to maintain agility.

Community management is included in most packages. We monitor and respond to comments, direct messages, and mentions during business hours (Monday-Friday, 9:00-18:00). Response times are typically within 2-4 hours for standard inquiries.

We follow your brand guidelines for tone and messaging, escalating complex customer service issues to your team when necessary. For businesses requiring 24/7 monitoring or weekend coverage, we offer extended support packages with dedicated community managers.

We deliver comprehensive monthly reports covering follower growth, engagement rates, reach, impressions, top-performing content, and audience demographics. Reports include visual charts and actionable insights explaining what worked and recommendations for improvement.

For paid campaigns, we track cost per click, conversion rates, return on ad spend, and other relevant metrics. Reports are shared via email and discussed in monthly strategy calls. We also provide access to real-time dashboards if you want to monitor performance between reports.

Yes, we manage paid campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads. Our team handles campaign strategy, audience targeting, ad creative development, budget management, and ongoing optimization.

We typically recommend starting with a minimum monthly ad budget of £500-£1,000 to gather meaningful data and test different approaches. Our management fee is separate from the ad spend and covers all setup, monitoring, and optimization work. We focus on maximizing your return on investment through continuous testing and refinement.

We combine data-driven strategy with creative storytelling. Our team includes specialists in copywriting, design, video production, and paid advertising rather than generalists managing everything. This means higher quality output across all content types.

We also maintain smaller client rosters, with each account manager handling maximum 8 clients. This ensures personalized attention and deep understanding of your business. Our London base means we understand the UK market, cultural nuances, and local trends that resonate with British audiences.

We offer flexible arrangements. Our standard agreement is a 3-month minimum commitment, which allows enough time to implement strategy and see initial results. After the initial period, most clients continue on a rolling monthly basis.

The 3-month minimum exists because effective social media growth requires consistent effort over time. One-off campaigns rarely produce lasting results. However, we never lock clients into year-long contracts. If you're unhappy with our service, you can cancel with 30 days' notice after the initial period.

Absolutely. While we're based in London, we work with clients throughout the UK and internationally. Social media management is conducted remotely, with communication via video calls, email, and project management tools.

For clients requiring in-person meetings, photography, or event coverage in London and surrounding areas, we can arrange that. For businesses elsewhere, we coordinate with local photographers or work with content you provide. Our remote workflow is well-established and ensures seamless collaboration regardless of location.

We'll need access to your social media accounts (admin or editor level), brand guidelines including logos and color schemes, information about your target audience, business goals, and any existing content assets you want us to use.

During onboarding, we conduct a detailed questionnaire covering your brand voice, competitors, products or services, and what success looks like for you. We also review your current social media presence to understand what's working and what needs improvement. The entire onboarding process takes about one week before we begin content creation.

Our team attends industry conferences, maintains certifications from Meta Blueprint and LinkedIn Marketing Labs, and participates in ongoing training. We monitor platform updates, algorithm changes, and emerging trends daily through industry publications and direct platform communications.

We test new features early, often through beta programs, to understand how they can benefit our clients. This proactive approach means we can quickly adapt strategies when platforms change and take advantage of new opportunities before they become saturated.

Yes, but we focus on attracting genuine followers who match your target audience rather than vanity metrics. We use organic strategies like consistent posting, hashtag research, engagement with relevant accounts, and collaborations to build authentic communities.

For faster growth, we recommend paid campaigns targeting your ideal customer demographics. We never use bots, fake followers, or engagement pods, as these harm your account's credibility and algorithm performance. Real growth takes time but delivers followers who actually engage with your content and convert into customers.

After the initial 3-month period, you can cancel with 30 days' written notice. We'll provide all content assets, analytics data, and access credentials. There are no cancellation fees or penalties beyond completing the notice period.

We also offer an exit package where we document your content strategy, audience insights, and best practices so you or another agency can continue seamlessly. Many clients who pause services return later, and we're always happy to restart partnerships when timing is right. Our goal is building long-term relationships, not trapping clients in contracts.

About Tefigu

Building authentic connections between brands and communities since 2018

Tefigu team workspace

Our Story

Tefigu began in 2018 when three digital marketers recognised a gap in the London market. Brands were investing heavily in social media, yet struggling to create genuine engagement. We founded this agency with a straightforward goal: help businesses communicate effectively on platforms where their audiences actually spend time.

Starting from a small office in Shoreditch, we worked with local businesses to develop their social presence. Our first client was a family-run restaurant in Camden that needed help reaching younger customers. Within six months, their Instagram following grew from 200 to 12,000, and foot traffic increased by 40%.

Our Mission

We help businesses across London and the UK establish meaningful social media presence. Our team focuses on creating content that resonates with target audiences, driving measurable results through strategic planning and consistent execution.

Our Vision

To become the trusted partner for businesses seeking authentic social media growth. We believe in transparent reporting, data-driven strategies, and building long-term relationships with clients who value sustainable results over quick fixes.

Social media strategy planning

How We Work

Our approach combines platform expertise with audience psychology. Each campaign starts with research: understanding your customers, analysing competitors, and identifying content opportunities. We then develop a tailored strategy that aligns with your business objectives.

The team at Tefigu includes content creators, paid advertising specialists, and analytics experts. This structure allows us to manage every aspect of your social presence, from organic posts to targeted campaigns across Facebook, Instagram, LinkedIn, and TikTok.

Core Values

Transparency

We provide detailed monthly reports showing exactly what we did, what worked, and what needs adjustment. No jargon, no hidden metrics.

Results Focus

Every strategy ties back to your business goals. We track conversions, engagement rates, and ROI to ensure your investment delivers tangible outcomes.

Continuous Learning

Social platforms evolve constantly. Our team dedicates time each week to testing new features, studying algorithm changes, and refining our methods.

Client Partnership

We work alongside your team, not in isolation. Regular communication ensures campaigns reflect your brand voice and respond quickly to market changes.

Experience & Expertise

Over five years, Tefigu has managed campaigns for 180+ businesses across retail, hospitality, professional services, and e-commerce sectors. Our team holds certifications from Meta Blueprint, Google Digital Garage, and HubSpot Academy.

We specialise in the UK market, understanding regional preferences and cultural nuances that affect content performance. From Manchester to Brighton, Edinburgh to Cardiff, we've helped businesses connect with local audiences while maintaining consistent brand messaging.

180+ Clients Served
5 Years Operating
12 Team Members
8 Platform Specialists